Facebook “swung” like Google

Facebook for the first time bypassed Google’s attendance in the U.S.. According to research firm Hitwise, last week at both sites had 14% of the requests of all users in the country: 7.07% on Facebook and 7.03% for Google.

Despite the fact that the leadership of the world’s largest social network may be temporary, the movement from the “search” in the direction of “social” Internet is obvious, say experts Hitwise.

For example, last year on Facebook accounted for only 2% of all requests from users in the U.S..

At the same time, despite the fact that social networks are actively increasing their number of users (in April 2009, the network Facebook has overstepped mark in the 200 million users, and in February to 400 million), they make a lot of them can not yet .

This year, experts estimate, Facebook will be able to earn only 1 to 1.5 billion dollars, whereas last year, for example, Google made a profit of 23.7 billion dollars.

On the issue of monetization of social networks read Click here.

Socializing the Internet

Nevertheless, the increasing popularity of social networking experts have no doubt.

According to research company Nielsen, in December 2009, the typical Internet user spends more than 5,5 hours on social networking sites, which was 82% higher than a year earlier.

The U.S. figure is even greater: on Facebook takes about 6.5 hours, while on Google – only about 2.5 hours.

On the socialization of the internet and said the head of Google, Eric Schmidt.

According to him, and soon the global network will be built based on the interests of each user, and therefore, to keep pace with emerging trends in the Internet, Google has recently launched its Push Social Network Buzz.