Facebook has become a leader in online advertising

In the first quarter of 2010 Facebook for the first time bypassed portal Yahoo! On impressions of banner advertising American users, writes Wall Street Journal citing a report comScore. Until now, it is Yahoo! Considered the leader of CPM in the U.S..

The share of Facebook in early 2010 had 16.2 percent of all banners. Resource showed media blocks 176,3 billion times. For comparison, the same figure for Yahoo! Totaled 131.6 billion hits, and for sites Microsoft – 60,2 billion hits. The figures do not include the CPM through partnerships on the Yahoo! And Microsoft.

Facebook managed to attract major advertisers, including communications operator Verizon Communications, as well as automakers Toyota and Ford.

It is worth noting that the advertising revenue Facebook is seriously lagging behind competitors.According to the newspaper, the social network last year earned more than $ 500 million and is expected to earn over a billion in 2010. Yahoo! Same in 2009, was saved 6.5 billion dollars – most from advertising.