The most expensive brand in the world estimated at 114 billion dollars

In the ranking of the most expensive brands of the world BrandZ Top-100 took the first line of brand search engine Google, which in 2010 valued at 114.26 billion dollars. Google, lead and in 2009, rose by 14 percent. Rating compiled by the British research company Millward Brown Optimor specifically for the Financial Times, published on official website.
In second place was a brand IBM, grew by 30 per cent to 86.383 billion dollars. The third place is a brand of American corporation Apple, which experts have estimated at 83.153 billion dollars. The brand also has risen in price as compared to year 2009 by 32 percent.

In the BrandZ Top-100 were two Russian companies – mobile operators, MTS and Beeline. MTS brand has 72 slot on the list and estimated Millward Brown Optimor to 9.723 billion dollars. In 2009, the company was one position higher and lower by 6 percent – 9.189 billion dollars.

“Beeline”, on the contrary, it fell by 8 percent this year and down from 72 seats in 2009 to 92 th. Now experts rated brand in 8,16 billion dollars.

Millward Brown Optimor is an annual ranking of the most influential brands in the world’s fifth consecutive year. Researchers believe that the brand influences consumer is much stronger than the revenue or the profit margins of any company.